Behind our brand is Pro Pet Koller , with over 30 years of experience in the pet food industry.
The idea for Joe&Pepper was clear from the start: We wanted to create a brand that combines high-quality pet food with fair pricing and clear, honest ingredient lists you can actually understand.
Instead of complex recipes, we rely on a reduced selection of ingredients, used selectively and fulfilling a clear function. We don't want to reinvent the wheel, but rather concentrate on the essentials. Less fuss, but carefully selected ingredients that are combined in a meaningful way.
Our home is the Eifel region in western Germany, where our company is based and where we develop our ideas. Our production facilities are also located here in the region.
Responsibility doesn’t end with pet food for us.
Joe and Pepper are therefore more than just our brand mascots – they represent the values that shape our work.
Every animal deserves the chance at a good life. And that includes food they can rely on and that supports them throughout their life.
Therefore, we support animal shelters and animal welfare projects such as Laborbeaglehilfe e. V. by raising awareness, taking on sponsorships and helping with food donations where they are urgently needed.
